Get to know Brazil's biggest advertisers and find out who has managed to conquer the digital world and modernise to adapt to technological and cultural advances.
In a world increasingly dominated by the buying and selling market, having a good reach can be synonymous with success and a lot of profit. And with technological advances, being able to dominate the technology market can enable a company to expand its customers and increase its profits.
To become a good advertiser, you also need good marketing, which is precisely what will help a company leverage its audience. Some brands seem to have got the recipe right and have become the biggest advertisers in Brazil.
According to Sebrae, a simple definition of Marketing is "what you do to understand the customer. Marketing should consist of strategies that you can achieve and develop to persuade your potential customers that you are the company they are looking for".
It's not known for sure when the first marketing campaigns began. Many say it was around the 1940s, others say it was in the 15th century with the birth of capitalism and the strengthening of the buying culture.
Despite the various differences of opinion on this issue, one fact no one can deny is that it's an excellent strategy that has worked very well and is still one of the main reasons why large companies remain at the top of their game.
Even in the midst of the difficult crisis we are currently experiencing, Valor e Capital presents you with the companies that have invested the most in advertising in recent years in Brazil. So, have you got a guess as to which ones they are?
First of all it's worth mentioning some of the huge movements that have taken place in recent years, such as the Rise of the Free Market (R$455.27 Mi in 2020), which practically tripled investments in Marketing in Brazil and the Amazon Services (R$469.95 Mi in 2020), which despite its recent entry into the Brazilian market has also practically tripled its marketing investments in Brazil in recent years.
Top 3 biggest advertisers in Brazil
3. SKY
In third place, the company that doubled its investment in advertising compared to the previous year (96% increase) was SKY, Brazil's largest satellite pay-TV operator.
The company holds about 30% of all pay TV subscribers in Brazil, they believe that with the advent of the Pandemic and the increase in the number of people in the home office, increased advertising can be a good way to capture new subscribers, serve this audience that was in quarantine and needed to interact more mainly with the news channels, the company reports a significant increase in the audience.
2. GENOMMA LAB
The runner-up in our ranking of Brazilian advertisers is a mega multinational in the pharmaceutical and dermo-cosmetics sector from Mexico, with operations in 18 countries in the Americas. The company represents the illustrious Asepxia soap brands and the cicatricure skin care line.
Genomma Lab's high investment in advertising was also reflected in the figures, with the company reporting an increase of around 9% in global sales in 2020, contributing to an increase of 19% in its operating profit.
1. UNILEVER
Our super champion in the ranking of advertisers in Brazil is a giant known to Brazilians, the UNILEVERA British multinational in the consumer goods sector, the company is responsible for the famous Dove, Kibon and Omo brands.
Despite coming second in 2019, UNILEVER has invested heavily in advertising in recent years and has been topping the ranking on its own lately.
Despite the massive investment in advertising campaigns, UNILEVER's recent figures have shown a slight slowdown. Despite showing good figures, the company is showing lower growth compared to the same period last year, much of which is due to the pandemic, inflation and currency fluctuations. Scholarship London with not very pleasant projections for the rest of the year.
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Source: dropsaea.meioemensagem.com.br/
